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EcoMom is dedicated to providing moms with an easy to use online resource for all things environmental. Many categories are covered, including holidays, mom and baby, bath and body, toys and books, feeding and nursing, healthy home, health and wellness, eco chic clothing, and green gifts. Each is designed to give moms an easy way to learn about products and new breakthroughs in green living, with a focus on family and children. Most categories are further divided by age, from baby to toddler and child. Moms can make purchases and locate eco-friendly, healthy items they might not have available locally.

Founded in August of 2008, EcoMom was created by moms, professionals, and those who fall into both categories. The goal was to create a resource where moms could shop for healthy, eco-friendly products that would promote wellbeing in their children. Based out of Los Angeles, California, EcoMom was found by Balaji Gopinath and Jody Sherman. Today, the EcoMom team has expanded to include many others along with a growing community and large database of green products for the family.

EcoMom helps moms find eco products that are good for the environment and their family’s health. Although in reality, the service offered is not something new or unique. The site has a pleasant design that might make a user prefer it over others. The search feature allows users to search by price, category, brand, or keyword. These tools are very helpful, but nothing that almost every other retail website doesn’t already offer users. Moms can find a wide selection of healthy products that might not be easy to find locally or through other retailers.

The EcoMom website has a very modern, rich feel. New users can easily navigate the many category listings as well as access the search features from the homepage. The vibrant images used throughout the site add appealing color as well as enticing textures that encourage users to buy (especially among the food categories). Advertisements are included, but they are all relevant to the website and give users additional ways to shop, save and learn about EcoMom.

A new user can create an EcoMom account and begin shopping on the site by clicking on the small “my account” link at the top right hand corner of the homepage. A login option appears as well as a create new account option on the right side of the page. By clicking the green “Continue” button under the “New Customer” column, the user is taken to the registration form. The first form is very basic and asks for an email address and password. After clicking “Continue” again, the user is asked for personal details such as a first and last name, mailing address, city, country, state, zip code, and phone number.

Creating an EcoMom account costs nothing. Anyone can visit the site and register for free. Of course, the site is intended to sell green products, which require payment. The amount a user spends on EcoMom depends entirely on how much they purchase. There is a premium account option available that costs just under $100. This membership is called the EcoPass and gives the user 15% off all purchases, free shipping, as well as early previews of new products listed on EcoMom.

Parents that prefer to purchase environmentally friendly, health conscious products can appreciate EcoMom. The site is a large collection of items that fall into these categories, including edible and non-edible merchandise. Many other online retailers offer some of the same products; however EcoMom brings them all together into one convenient shopping location.

• Purchase environmentally friendly products posted on the website
• Search products by keyword or name
• Sort through available products, listing them by brand or price
• Sign up for the EcoMom daily deal
• Choose the EcoPass option and save 15% on all purchases

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